Activate Data Driven Advertising, CX and Growth 

We empower media, retailers, telcos, and marketers to grow revenues via building robust data platforms (CDPs) to drive data and AI-driven growth operations, and create personalised app and ad experiences for the modern customer in a complex digital landscape.

We deliver : Unique Cross-functional expertise in data, CX, ad tech and marketing, reduced tech costs, hands-on execution that drives results

Data drives revenue growth
Companies helped
90 mn+
Value generated
400 mn+
Data Profiles Activated
New Products Incubated

Our Services

We elevate publisher revenue with advanced, privacy-compliant ad solutions. Our in-depth handling of CDP deployments , ensures high quality data, fast rollout and good ROI. Plus, we enhance customer experiences with data-driven insights, improving engagement and personalization

Chief Data Officer as a service

Build the data and tech platform

Transform your business with data-driven innovation.

Let Spectra master your data value chain with our "Activitalize Data Potential" assessment, expert sourcing, platform selection (CDP vs. data clouds), implementation, and activation of use cases

Chief Growth Officer as a service

Activate your data driven growth

Let Spectra help you grow by optimizing your user acquisition , CX and product . We expertly align martech, adtech, and revtech tools for optimal results, or offer Build-Operate-Transfer services for seamless growth

Case studies

Spectra Global helps your business with digital advertising, CDP, Marketing automation, and CX improvements for digitalization led hypergrowth.

India's leading OTT media broadcaster

Executed a bold Contech vision.
Grew monetizable user by 40% .
Built the ad product and ops team

Large Japanese conglomerate

Raised $60 mn of strategic investment
Created a new JV for investing and scaling digital telcos

Indonesian media congolmerate

Built their CDP in 5 months
Increased new revenue streams via programmatic and audience sales

Hear what our great customers say

Spectra Global has worked with large broadcasters, VC funds to help them redefine their business through data & automation.

Get in touch

“Spectra was highly effective in helping Zee5 bring my Contech vision to reality by developing a world class  advertising and data platform from scratch. Jayesh led our business, product and tech teams in building the right set of market leading features and deliver them successfully.”

Tarun Katial ExCEO Zee5
Tarun Katial
CEO, Zee5

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