Spectra Global - Redefining Data & Marketing

Drive scalable revenue growth and customer experience by leveraging data and martech with our fractional
Chief Data Officer and Chief Growth Officer services.
Cross-functional expertise, reduced costs, no new hiring.

Data drives revenue growth
Companies helped
70 mn+
Value generated
400 mn+
Data Profiles Activated
New Products Incubated

Our Services

Maximise business outcomes with our fractional CDO and CGO services. We expertly handle multi-functional tasks, build pilots  provide technical expertise and deliver results fast

Chief Data Officer as a service

Chief Data Officer as Service

Transform your business with data-driven innovation.

Let Spectra master your data value chain with our "Activitalize Data Potential" assessment, expert sourcing, platform selection (CDP vs. data clouds), implementation, and activation of use cases

Chief Growth Officer as a service

Chief Growth Officer as Service

Grow by Scaling revenues, not just driving sales.

Let Spectra help you grow by optimizing your user acquisition , CX and product . We expertly align martech, adtech, and revtech tools for optimal results, or offer Build-Operate-Transfer services for seamless growth for media companies

The story behind Spectra Global

We empower our clients to take bold actions like taking on tech behemoths and turn their aspirations into reality.

With the precision of a master chef, we approach each project with creativity and craftsmanship.

We care for our clients and and connect the dots for them through our expertise .

Spectra Global sees data as the backbone and fast growth as the energy of a digital business. Hence our services exclusively focus on data and growth .

The core mission behind all our work

We expertly align product, data, marketing, and business teams to deliver the optimal tech stack to personalise marketing, enhance customer experience and unlock new revenue streams.

Utilize our unique tools like ActiVitalize Data that focuses on converting data to business outcomes or our Martech Maturity Toolkit to assess your growth potential

Involve us to be your cross-functional extension , saving you time and resources while delivering business outcomes at lightning speed

Activate data quickly

Case studies

Spectra Global helps your business with digital advertising, CDP, Marketing automation, and CX improvements for digitalization led hypergrowth.

India's leading OTT media broadcaster

Executed a bold Contech vision.
Grew monetizable user by 40% .
Built the ad product and ops team

Large Japanese conglomerate

Raised $60 mn of strategic investment
Created a new JV for investing and scaling digital telcos

Indonesian media congolmerate

Built their CDP in 5 months
Increased new revenue streams via programmatic and audience sales

Hear what our great customers say

Spectra Global has worked with large broadcasters, VC funds to help them redefine their business through data & automation.

Get in touch

“Spectra was highly effective in helping Zee5 bring my Contech vision to reality by developing a world class  advertising and data platform from scratch. Jayesh led our business, product and tech teams in building the right set of market leading features and deliver them successfully.”

Tarun Katial ExCEO Zee5
Tarun Katial
CEO, Zee5

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